CardLab – Business Cards Printing
Business Cards Australia - Business Card Design and Business Card Printing Services
How do I design my business? Where do I start?
Design matters because communication matters.
First impressions count. If your business image does not truly reflect what you do, then there are many who will take it on face value
and skip right on by to your opposition.
Your new Business.
When you’re first starting out, you may or may not have strong
ideas about how you will present your business. You can make
more cost-effective and successful conclusions if you take a
systematic approach to the task.
Logo - the first thing to consider.
Why? Because once you have a logo, it is then integrated into
every other marketing device or piece of advertising you’ll ever do.
It ties everything together and sets the look and feel for each new
piece of design. If you don’t finalise your logo design first,
then you may find it difficult and expensive trying to integrate
one into existing material at a later date.
Colour scheme.
You probably have a favourite colour, or favorite colour combination you intend to use in you marketing material, and that’s fine.
However, before making a final decision, you would be wise to do a little research on colour theory. Different colours mean different things to different people, but, there are common associations underlying colours that subliminally influence the majority of people, and this is very important to consider.
Branding.
Be sure your image reflects the value of your business by creating a “look and feel” that represents what you do in the best possible light. Your image should be consistent – your signage, stationery & website, etc. should all reinforce the same visual message.
Sometimes a business needs a fresh image, sometimes the old image just needs a bit of a polish. If you need assistance, I am here for you.